I turned 40 and took a hard look at my life.

On paper, it’s beautiful. I have a husband I love, incredible children, a roof over our heads, food on the table, and—most importantly we are healthy and have love in our home. That’s everything, right? Should be..

But then I looked at me.

At my job.

At my mind.

At my inner peace.

At my joy—or the slow fading of it.

Was I living, or just surviving? Was I building a life I loved—or clocking in and out of someone else’s dream?

That’s when everything shifted.

One whisper turned into a roar. One idea became a movement. And just like that, 716 Coven & Company was born. 

At first, it was excitement. Magic. Creative fire. I had my Soul Sister by my side, and we were building something real. It felt right. It felt ours.

I didn’t set out to start a business as an act of rebellion. I wasn’t trying to prove anything. I just knew, deep down, I needed to build something for me—and for my daughters. I wanted them to see what it looks like when a woman chooses herself. When she stops pouring into broken systems and starts pouring into her own cup.

I’ve worked hard my whole life to build someone else’s empire. I know how to lead, how to run the machine, how to keep everything afloat. But what happens when the machine starts running you into the ground? What happens when your body starts screaming—when your soul begs you to stop?

Mine did.

I felt it in every ache, every panic, every day I came home more numb than the one before. My body chose flight. My soul chose freedom. And this time, I listened.

I’m not going to rehash every detail of how I got here—but let’s just say, the Universe has a way of making sure you can’t ignore your purpose forever. It’ll start as a whisper. Then a gut feeling. Then a full-on smack in the face.

So I did it. I left the “safe” job. The one with the salary, the title, the benefits—the so-called American Dream. I traded it for a real dream. One filled with glitter, graphics, magic, messy Canva drafts, and cookies shaped like cauldrons. One that lets me breathe again.

The future is scary and unknown, change is terrifying—but it also can be so much more rewarding, bring so much more life into you. I can work on 716 Coven, build the brand, create more DBAs, expand into new offerings, and pour into this magical community the way I’ve always envisioned.

This isn’t a crisis. This is a claiming.

A claiming of peace.

Of creativity.

Of identity.

Of legacy.

I’m doing this because I’m a mother. My girls deserve the best version of me, all my attention. Not distracted on a call, answering an email, and for me to be present at all the events! I blinked and a decade went by, I don’t want to miss another thing! I want my daughters to know they can change their mind. They can start over. They can chase what lights them up, even if it looks crazy to everyone else.

So here I am—Flame Keeper, 40, and on fire.

Scared? Absolutely. Terrified actually, the unknown is so scary. 

But am I finally at peace? You bet your broomstick.

This isn’t a midlife crisis.

It’s a midlife magical coven awakening.

It’s destiny in action.

To anyone watching from the sidelines wondering if it’s too late or too hard or too risky to choose yourself, I say this:

Follow the magic. Even if your voice shakes. Especially if it does.

Stay spellbound,

✨ The Flame Keeper